Table of Contents
Here are the most popular:
- Total likes: probably the most common and easiest to understand, total likes is the number of people who have “liked” your page.
- Reach: Facebook breaks down reach into organic, paid, and viral. Organic reach is the number of people who have seen a post in the news feed, in the ticker, or on the page itself. Paid reach is the number of unique people who have seen an advertisement or a sponsored story. Viral reach is the number of unique people who have seen a story about a page published by a friend.
- Engaged users: This is the number of people who have clicked on one of your posts during a given time. It provides a good benchmark for how many people are actually reading your Facebook page’s content.
- People talking about this (PTAT): PTAT is a combination metric that includes the number of likes, comments, shares, and total stories created over a 7-, 14-, or 28-day period.
- Likes, comments, and shares by post: The preceding metrics in this list are page-level metrics, but there are some post-level metrics you should also watch. Likes refers to the number of people who have clicked the Like button on a post, and comments refers to those who have contributed some opinion on a post. Shares refers to the number of people who have posted your content on their page.